The Harley-Davidson Museum
To celebrate its 105 years, Harley-Davidson opened his museum, the Harley-Davidson Museum (original is not it?) In Milwaukee.
The architecture, which is an attraction by itself, is signed Pentagram.
The museum is on two floors, visitors can discover motorbikes and objects being restored, and a restaurant, cafe and a souvenir shop.
Museums are important elements to bear markings. We remember in particular the decision of TGP, the American investment fund, which since the acquisition of the brand DUCATI (then more than moribund) wished to open a museum on the mark, even before the upgrade tool Yet aging production. This strategy was paying, it reinforced the values and corporate image, and permit to sell many products ...
The capitalization on the image began at that time a virtuous circle, which allows today DUCATI to be a motorcycle manufacturers with the most wind in their sails.
Web site: www.harley-davidson.com
Source: www.uncrate.com













