Vespa and Advertising

For each, Vespa is much more than just a brand scooter. This brand is among those that eclipse even the object (we speak of excellence in this case), when told to say Vespa scooter, the same could be said for Frigidaire refrigerator. The Vespa are icons, timeless and convey to them (in fact it is male or female Vespa?) The image of Dolce Vita, Fellini films, and many other cliché in relation to listed the most Positive Italian life, as seduction, and girls.

It is a cocktail which advertisers love, who must few images to convey a maximum of ideas.

Here are two examples of pubs integrating Vespas.

The first is for Ax. It certainly will affect those of you who are in Paris, and going around their PX barges on the side of the edge of the Seine summer.

[youtube] http://youtube.com/watch?v=n5UPbAAjE2A [/ youtube]

The second is a visual for Absolut which portrays Rome to sell his vodka.